XELA studio.
PROCHÁZKOVA RESIDENCE
Development project
Procházkova Residence was developed from an unusually open brief. The starting point was the location itself, the project’s architecture, and a single clearly defined element — Pompeian red as the primary colour of the visual identity.
From this foundation, we developed a complete brand strategy that responds sensitively to the character of Podolí while reflecting the distinctive nature of this intimate residential project. The result is an identity built around timelessness, craftsmanship, and meticulous attention to detail — qualities that run throughout the entire communication.
Czech Republic • 2024 – present • Procházkova residence
Naming • Brand Strategy • Visual Direction • Social Media • Print • Presentations • Campaigns • Web Supervision
From defining the brand positioning and developing the brand guidelines, visual identity, and website to print materials, sales collateral, PPC strategy, social media, and all graphic assets, we created a cohesive communication system that supports the project throughout its entire lifecycle.
Throughout the sales process, we continue to develop the brand and strengthen its natural connection to Podolí — a neighbourhood with a remarkable history, a strong identity, and enduring value.
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