XELA studio.
RESIDENCE NA DOLINÁCH
Development project
Na Dolinách Residence was developed without a pre-defined brand identity. Our role was to create it from the ground up — from strategic positioning and visual concept to a distinctive communication language that reflects both the exceptional nature of the project and the expectations of its target audience.
We built the brand around the principles of quiet luxury, timeless aesthetics, and an authentic connection with art. These values are woven throughout the entire project, including an original work by sculptor Karolína Figar Vorlíková, which will be installed in the residence lobby and has become a natural motif within the project’s visual and content communication.
Czech Republic • 2024 – present • NA DOLINÁCH residence
Naming • Brand Strategy • Visual Direction • Social Media • Print • Presentations • Campaigns • Web Supervision
From the brand guidelines, website, and sales materials to social media, performance marketing, and sales strategy, we created a cohesive communication system in which every touchpoint contributes to the brand’s long-term value.
We managed the project in close coordination with the developer, architects, and sales partner to ensure that every element came together as one cohesive whole. Na Dolinách Residence became the developer’s flagship project and laid the foundation for a long-term collaboration on further residential developments currently in the pipeline.
