XELA studio.
MESSY PLAY
Studio, brand and product
Our collaboration with MessyPlay began at a pivotal stage in the brand’s development, as it prepared to expand from one successful studio to a new location in Karlín while significantly broadening its programme offering. Our role was to create a communication system capable of supporting the brand’s long-term growth — from unifying its visual and content direction and developing a new website to defining its communication strategy and preparing the launch campaign for the new location.
The project also involved close collaboration with the MessyPlay team through workshops, media training, and ongoing consultations, helping to make brand communication a natural part of their day-to-day operations.
Czech Republic • 2025 – present • messy play
Strategie značky • Marketingový consulting • Supervize komunikace • Sociální sítě • Content production • Tiskové materiály • Prezentace • PR podklady • Školení týmu • Webová supervize
We continue to lead MessyPlay’s content strategy, social media, performance marketing, and marketing support for new products and programmes. Our work has included launching holiday camps, introducing new courses, and building a strong community around the Karlín location, which has become a natural hub for the brand.
Our goal goes beyond promoting individual services. We are building a scalable, long-term brand with a distinctive identity, a consistent tone of voice, and strong foundations for continued growth.
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