XELA studio.
LANGOŠÉRIJE
Gastro brand
Langošérije was built entirely under our creative direction — from naming and visual identity to communication strategy and defining the brand’s character and market positioning. We developed the name, created the complete visual identity, and established the colour palette, tone of voice, and overall creative direction.
We were involved from the earliest stages, while the concept and menu were still taking shape, well before the first location opened. What began as an initial idea gradually evolved into a distinctive, instantly recognisable brand with a character of its own.
Czech Republic • 2024 – present • Langošérije
Naming • Brand Strategy • Visual Direction • Social Media • Website • Print • Presentations • Campaigns
Today, we manage Langošérije’s ongoing communication across both online and offline channels while continuing to develop the brand strategically. We are currently working together on the next stage of its growth — expanding its network of locations into central Prague.
The brand is gradually evolving from a single concept into a broader restaurant group, with ambitions to continue growing and strengthen its position on Prague’s food scene.
