XELA studio.
Litlle Pony Gallery
Gallery visual style
Little Pony Gallery is a new intimate gallery in the heart of Prague’s Karlín district, created with the ambition of presenting both established and emerging artists within thoughtfully curated contexts. Our role was to build the brand from the ground up — from strategic positioning and visual identity to the brand guidelines, website, communication strategy, and preparation for the gallery’s launch.
We developed the concept around a refined aesthetic that respects the nature of contemporary art and gives each work the space it deserves without overpowering its message. At the same time, we incorporated the founder’s personality into the identity through a distinctive pink palette, a subtle sense of playfulness, and considered typographic details. The result is a gallery with a recognisable visual signature that remains disciplined, sophisticated, and true to its curatorial approach.
Czech Republic • 2026 – present • LPG
Brand Strategy • Visual Direction • Social Media • Website • Print • Presentations • Campaigns
The gallery’s visual and content identity is rooted in the curatorial expertise of its founder, an art historian whose long-standing work with contemporary art shapes the direction of the entire institution.
Our goal was to translate this expertise into a strong and credible brand with a clearly defined character — one that can confidently take its place alongside established gallery institutions.
Our collaboration also includes the development of the launch strategy, PR communications, social media, and content support in the lead-up to the gallery’s opening in the first quarter of 2027.
We believe a strong gallery does more than create an exhibition programme — it builds a lasting relationship between the public and contemporary art. This ambition is reflected in every aspect of the brand as it takes shape.
