XELA studio.
RONY PLESL
Artist promotion
Our collaboration with Rony Plesl began in the summer of 2024, during the intensive preparations for EXPO 2025 in Osaka. The goal was to systematically strengthen his digital presence and bring into the online space not only the finished works, but above all the creative thinking of one of the most prominent figures in contemporary Czech glass art.
For more than six months, we continuously documented his work across academia, glass production, independent artistic practice, and collaborations with leading brands. Our communication also accompanied the exhibitions To Be or Not to Be, That Is the Question at Savarin Palace and Objects of Desire, as well as major professional awards and other projects that naturally built context in the lead-up to his presentation at the World Expo.
Czech Republic • 2025 • Rony Plesl
Presentation • Brand Strategy • Visual Direction • Campaigns
We built the content around the artist’s authenticity, intellectual depth, and ability to make complex topics — from material and technology to craftsmanship and contemporary art — accessible to a wider audience.
Alongside monumental glass sculptures, the technological possibilities of Vitrum Vivum, and the creative process itself, we also focused on Rony’s personality: his perspective, humour, satire, and unmistakable way of commenting on the world around him.
The result was more than simply a higher frequency of communication. We built a long-term artistic narrative that significantly strengthened Rony’s visibility in the lead-up to EXPO 2025 and enabled us to present his work, expertise, and personality consistently over time, in a way that reflects his position on both the Czech and international art scene.
