XELA studio.
QUARTIS GROUP
Architectural studio
Our collaboration with Quartis Group began as the company was shaping its new corporate identity. Our role was to create a cohesive communication and visual system that would represent a developer behind premium residential projects while providing a strong foundation for future growth.
From strategic positioning, logo design, and visual identity to the website, corporate materials, and communication strategy, we built a brand that reflects the company’s core values — a long-term perspective, precision, consistency, and an uncompromising approach to architectural and development quality.
Česká republika • 2024 – dosud • quartis group
Brand Strategy • Visual Direction • Social Media • Website • Print • Presentations • Campaigns
The entire process was developed in close collaboration with the company’s management team and the architects designing its new headquarters. We created the visual system with a strong focus on colour psychology, functional typography, and a timeless aesthetic that carries naturally across every brand touchpoint.
At the same time, we aligned the brand with the architectural concept of the office space, integrating elements of the logo, colour palette, and visual identity into the interior and making full use of the new headquarters as a representative expression of the company. The result is a cohesive corporate identity that connects the digital environment, physical space, and everyday brand communication, providing a strong foundation for both current and upcoming Quartis Group developments.
