XELA studio.
POLEPŠOVNA
Modern craft beer bar
We began working with Polepšovna shortly after its Holešovice location opened, when the brand needed a strong and sustainable communication strategy that reflected its distinctive character. Polepšovna is a modern craft beer gastropub concept for an audience looking for quality food, a carefully curated selection of craft beers, and an authentic experience.
Our role was to develop a communication strategy that would translate this distinctive concept into the digital space while also supporting the venue’s commercial performance.
Czech Republic • 2025 – present • Polepšovna
Naming • Brand Strategy • Visual Direction • Social Media • Printed materials • Presentations • Campaigns
Alongside ongoing content creation, we provide comprehensive marketing support across both online and offline channels — from graphic design, print materials, and event promotion to performance campaigns, ongoing marketing consultancy, and brand development.
Together, we create concepts for themed events, community gatherings, and product launches, ensuring that every activity strengthens relationships with existing guests while attracting new audiences.
Although Polepšovna is located outside Prague’s main tourist areas, we have built a strong community of regular guests and established a brand that is now clearly recognisable within the city’s craft beer scene.
Every aspect of the communication is driven by measurable results and commercial objectives. For us, content is never created for its own sake — it is a strategic tool for long-term brand growth and business performance.
