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XELA studio.

BURRITO LOCO

Mexican street food. 10 locations.

We began working with Burrito Loco at a time when the brand had already established a strong presence in the Czech market, with ten locations in operation. Our role was to define a new direction for its marketing communications, create a consistent visual identity across channels, and develop content that reflects the brand’s bold personality. Our focus is on creativity, consistency, and compelling product presentation across both digital and offline channels.

CZECH REPUBLIC • 2026 – PRESENT • BURRITO LOCO

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COMMUNICATION STRATEGY • VISUAL DIRECTION • SOCIAL MEDIA • CONTENT CREATION • REELS • GRAPHIC DESIGN • PRINT MATERIALS • CAMPAIGNS

Alongside full social media management, we develop creative concepts, graphic assets, and video content. From product visuals and mockups to Reels, ongoing brand content, and new product launches, every piece is created to reflect Burrito Loco’s distinctive identity and tone of voice.

Our work also includes graphic materials for all ten locations. We design print materials, flyers, menu boards, and other promotional assets that connect the brand’s online presence with the in-store experience. We ensure a consistent visual identity across every touchpoint while creating room for creative campaigns, product launches, and relevant trends.

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ALL PROJECTS

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