XELA studio.
L1FE
MessyPlay approached us in the spring of 2025, at a time when the brand was already built on solid foundations, with a clearly defined offering and an established studio. At the same time, it was entering a new phase with the planned expansion into Karlín. From the outset, the new location was seen as a major step in the brand’s continued growth, creating the need to rethink its communication, strategic direction, and overall presentation.
At this stage, we joined the project as strategic consultants and marketing supervisors. Over the following months, we led a series of intensive consultations and strategic sessions while simultaneously taking over social media management, content creation, and the production of print and presentation materials. We also played an active role in launching the new Karlín location, which expanded the concept into new areas and introduced a broader range of experiences for both children and adults.
Česká republika • 2025–dosud • L1fe
Naming • Brand Strategy • Visual Direction • Social Media • Website •
Printed materials • Presentations • Campaigns
We gradually developed the brand’s name, colour palette, visual direction, and tone of voice. We were involved from the early stages, while the menu and overall concept were still being refined, well before the first location opened.
Today, we manage Langošérije’s ongoing communication across both online and offline channels, while continuing to develop it as a distinctive brand with a clear identity and strong potential for growth.
The next major step is the planned expansion into one of Prague’s most anticipated developments, marking a new stage of growth for the brand. And this is only the beginning, with further locations already in the pipeline.
For us, it is especially rewarding to be part of a project that has evolved from an initial idea into a growing brand with a clear vision and a strong sense of direction.
